About AEP

Being on the move and moving things. Regardless of occasion, time and place. Isn’t that what it is all about? We don’t need much. Just the right things, ready to hand. If we free ourselves of what slows us down and take with us what makes us thrive, we gain freedom. Wherever you want to go. We go with you and protect what you hold dear – so you can concentrate on the essentials.

From Idea to Ideal

We continually think and develop our processes. To the last detail. Because above all, it is the small things making the difference in the end. In this way we create functional products, made from high quality materials. Transparent in every step, responsible and fair. From us to you.

Design & Functionality

Honesty, innovation, traceability and the effort to omit everything that is unimportant characterizes our aesthetics. Our backpacks are strikingly unobtrusive and break with old patterns of business stereotypes. Our products give people the freedom to focus on the essentials in their lifes.

Mehr zur Funktionalität

We care about social and environmental responsibility. As a member of the FAIRWEAR FOUNDATION (FWF), we have a strong partner who supports us in our quest for responsible corporate management. We are also a bluesign® system partner. The fabrics that are used for A E P consist of at least 75% PET recycled materials, which are produced sustainably. Beyond that we provide transparency regarding our tannery and the origins of the animal hides.


It all started with the founding of the company FOND OF BAGS, 2010 in Cologne. At the beginning, the founders Sven, Flo and Oliver developed ergonomic school bags for primary schoolchildren, which grow along and are sustainably produced. Driven by the vision to offer exceptional backpack concepts for all ages, from baby to business, the former start-up has become a dynamic company with seven independent brands.


Find out more about who we are, who we work & cooperate with and read interesting interviews with AEP personalities who talk about their priorities in life and their work.

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